AI SDR
11x (Alice) vs. Rox
11x replaces SDRs. Rox augments them. Two opposite bets on how AI fits inside revenue orgs.
11x (Alice)
Autonomous AI sales rep — Alice prospects, writes, and sends cold email at scale.
- Pricing
- Custom — typically thousands per month per AI rep.
- Hosting
- Hosted SaaS
- Founded
- 2023
Strengths
- Done-for-you setup is fast.
- Deliverability and warmup handled inside the platform.
Weaknesses
- Deliverability and personalization quality have drawn public criticism.
- Locked-down — limited prompt/template customization.
Rox
AI agent swarm that augments — not replaces — your sales team.
- Pricing
- Per-seat enterprise pricing.
- Hosting
- Hosted SaaS
- Founded
- 2024
Strengths
- Augmentation pitch lands well in mature sales orgs.
- Heavyweight founders (ex-Salesforce, GitHub).
Weaknesses
- Newer — less proof of ROI than incumbents.
- Enterprise-only sales motion.
Who should pick which?
Pick 11x (Alice) when
- → You want full replacement and can accept lower personalization.
- → You don't have an SDR team yet.
- → You're price-sensitive on outbound headcount.
Pick Rox when
- → You have great SDRs and want them to be more productive.
- → Your offer requires real research per account.
- → You want to keep institutional knowledge inside the team.
Related comparisons
11x (Alice) vs. Rox — frequently asked questions
Which is better: 11x (Alice) or Rox?
11x replaces SDRs. Rox augments them. Two opposite bets on how AI fits inside revenue orgs.
When should I pick 11x (Alice)?
Pick 11x (Alice) when:
• You want full replacement and can accept lower personalization.
• You don't have an SDR team yet.
• You're price-sensitive on outbound headcount.
• You want full replacement and can accept lower personalization.
• You don't have an SDR team yet.
• You're price-sensitive on outbound headcount.
When should I pick Rox?
Pick Rox when:
• You have great SDRs and want them to be more productive.
• Your offer requires real research per account.
• You want to keep institutional knowledge inside the team.
• You have great SDRs and want them to be more productive.
• Your offer requires real research per account.
• You want to keep institutional knowledge inside the team.
What's the price difference between 11x (Alice) and Rox?
11x (Alice) pricing: Custom — typically thousands per month per AI rep.
Rox pricing: Per-seat enterprise pricing.
Pricing changes frequently — we re-verify each tool's pricing periodically.
Rox pricing: Per-seat enterprise pricing.
Pricing changes frequently — we re-verify each tool's pricing periodically.