AI SDR
11x (Alice) vs. Clay
11x is the done-for-you AI SDR. Clay is the operator's spreadsheet — maximum control, you build the workflow. Different tools, often confused.
11x (Alice)
Autonomous AI sales rep — Alice prospects, writes, and sends cold email at scale.
- Pricing
- Custom — typically thousands per month per AI rep.
- Hosting
- Hosted SaaS
- Founded
- 2023
Strengths
- Done-for-you setup is fast.
- Deliverability and warmup handled inside the platform.
Weaknesses
- Deliverability and personalization quality have drawn public criticism.
- Locked-down — limited prompt/template customization.
Clay
Spreadsheet-meets-agent for GTM data enrichment and outbound.
- Pricing
- Starter $149/mo; Explorer $349/mo; higher tiers from $800/mo.
- Hosting
- Hosted SaaS
- Founded
- 2017
Strengths
- Most powerful enrichment surface on the market.
- Active community publishes recipes weekly.
Weaknesses
- Steep learning curve for non-technical operators.
- Credits-based pricing surprises you on big runs.
Who should pick which?
Pick 11x (Alice) when
- → You want hands-off outbound and accept the trade-offs.
- → You don't have a strong RevOps operator on staff.
- → You're paying for the rep, not the tooling.
Pick Clay when
- → You have someone who can build a real Clay workflow.
- → You want maximum control over data and prompt.
- → You're willing to combine Clay with your own sender stack.
Related comparisons
11x (Alice) vs. Clay — frequently asked questions
Which is better: 11x (Alice) or Clay?
11x is the done-for-you AI SDR. Clay is the operator's spreadsheet — maximum control, you build the workflow. Different tools, often confused.
When should I pick 11x (Alice)?
Pick 11x (Alice) when:
• You want hands-off outbound and accept the trade-offs.
• You don't have a strong RevOps operator on staff.
• You're paying for the rep, not the tooling.
• You want hands-off outbound and accept the trade-offs.
• You don't have a strong RevOps operator on staff.
• You're paying for the rep, not the tooling.
When should I pick Clay?
Pick Clay when:
• You have someone who can build a real Clay workflow.
• You want maximum control over data and prompt.
• You're willing to combine Clay with your own sender stack.
• You have someone who can build a real Clay workflow.
• You want maximum control over data and prompt.
• You're willing to combine Clay with your own sender stack.
What's the price difference between 11x (Alice) and Clay?
11x (Alice) pricing: Custom — typically thousands per month per AI rep.
Clay pricing: Starter $149/mo; Explorer $349/mo; higher tiers from $800/mo.
Pricing changes frequently — we re-verify each tool's pricing periodically.
Clay pricing: Starter $149/mo; Explorer $349/mo; higher tiers from $800/mo.
Pricing changes frequently — we re-verify each tool's pricing periodically.