How we cover the AI tooling space.

How we pick tools to cover

We track every tool that meets at least two of these criteria: real funding or real revenue, real production usage at companies we've talked to, or a meaningful technical differentiation we can independently verify. Pre-launch tools and pure rebranded GPT wrappers don't make the cut.

Once we add a tool, it stays in the index. We don't quietly drop tools that lose momentum — we update the page so you can see the trajectory.

What "verified" means on a tool page

Every tool page has a Verified [Month Year] stamp. That means, on or around that date, we re-read the vendor's pricing page, tested the product (or tested it within the previous 90 days), and updated anything that changed. We don't claim a verification date we can't back up.

We aim to re-verify each tool quarterly. Pricing or feature claims that haven't been verified in 6+ months get flagged on the page.

How we structure reviews

Every tool review has the same skeleton:

• What it is. A description we wrote, not the vendor's marketing copy.
• Where it shines. Specific strengths from real use or referenced benchmarks.
• Where it falls down. Honest weaknesses. If we can't list at least two, the review isn't ready to ship.
• Notes from using it. Hand-written field notes from actually running the product. We're filling these in over time as we use each tool seriously — empty notes mean we haven't put it through a real workflow yet.
• Pricing & hosting. What you'll pay, where the product runs.

How we make money

Some tools we cover have affiliate programs. When you click a link to a tool from our site, we may earn a fee if you sign up. Several things we promise:

• Affiliate status never changes the editorial. Tools without affiliate programs get the same coverage as tools with them. If a tool with an affiliate program is bad, we say so.
• We don't accept paid placements. No "sponsored review" content masquerading as editorial.
• We don't accept money to remove negative coverage. A vendor cannot pay to soften a "where it falls down" section.

If you'd rather not contribute affiliate revenue, navigate to the vendor directly — our editorial doesn't change either way.

Conflicts of interest

When the editorial team has a financial relationship with a tool we're covering (advisor, investor, employee, family member, etc.), we disclose it on that tool's page. We don't accept stock or equity in exchange for coverage.

How comparisons work

Head-to-head comparisons (/compare/) and alternatives lists (/alternatives/) follow the same standards as tool pages. We pick combinations that have real search intent — not the full Cartesian product — and we write a verdict that says who should pick which.

How we use AI to write about AI

We use AI tools throughout our editorial process: drafting outlines, doing research, polishing copy. We don't pretend otherwise. What we won't do: ship an AI-generated article without a human editor running through it line by line, fact-checking pricing and feature claims, and adding the kind of opinion only a human who's used the tool can add. That last layer is the entire point of the site.

Corrections

See something wrong? Email fix@airunsmycompany.com and we'll update the page (or push back if we disagree). We log substantive corrections at the bottom of affected pages.

Coverage requests

If you're a vendor pitching a tool: /contact has the details. We don't guarantee coverage, and we don't trade coverage for sponsorships.