AI SDR
11x (Alice) vs. Artisan (Ava)
Both pitch full SDR replacement. Artisan bundles its own database + sequencer + AI rep; 11x focuses on the rep itself. Choose on whether you want one stack or want to keep your existing tools.
11x (Alice)
Autonomous AI sales rep — Alice prospects, writes, and sends cold email at scale.
- Pricing
- Custom — typically thousands per month per AI rep.
- Hosting
- Hosted SaaS
- Founded
- 2023
Strengths
- Done-for-you setup is fast.
- Deliverability and warmup handled inside the platform.
Weaknesses
- Deliverability and personalization quality have drawn public criticism.
- Locked-down — limited prompt/template customization.
Artisan (Ava)
AI BDR Ava handles full-cycle outbound: data, sequencing, replies.
- Pricing
- Custom; pricing tied to contact volume and seats.
- Hosting
- Hosted SaaS
- Founded
- 2023
Strengths
- All-in-one stack reduces integration overhead.
- Strong deliverability tooling baked in.
Weaknesses
- All-in-one means harder to swap any one layer.
- Annual contracts are the norm.
Who should pick which?
Pick 11x (Alice) when
- → You already have Apollo + Outreach and want to add an AI rep.
- → You want pure outbound, not a rebundled stack.
- → Brand recognition with leadership matters.
Pick Artisan (Ava) when
- → You want one platform replacing 3-4 tools.
- → You don't have an existing data + sequencer stack.
- → You prefer all-in-one over best-of-breed.
Related comparisons
11x (Alice) vs. Artisan (Ava) — frequently asked questions
Which is better: 11x (Alice) or Artisan (Ava)?
Both pitch full SDR replacement. Artisan bundles its own database + sequencer + AI rep; 11x focuses on the rep itself. Choose on whether you want one stack or want to keep your existing tools.
When should I pick 11x (Alice)?
Pick 11x (Alice) when:
• You already have Apollo + Outreach and want to add an AI rep.
• You want pure outbound, not a rebundled stack.
• Brand recognition with leadership matters.
• You already have Apollo + Outreach and want to add an AI rep.
• You want pure outbound, not a rebundled stack.
• Brand recognition with leadership matters.
When should I pick Artisan (Ava)?
Pick Artisan (Ava) when:
• You want one platform replacing 3-4 tools.
• You don't have an existing data + sequencer stack.
• You prefer all-in-one over best-of-breed.
• You want one platform replacing 3-4 tools.
• You don't have an existing data + sequencer stack.
• You prefer all-in-one over best-of-breed.
What's the price difference between 11x (Alice) and Artisan (Ava)?
11x (Alice) pricing: Custom — typically thousands per month per AI rep.
Artisan (Ava) pricing: Custom; pricing tied to contact volume and seats.
Pricing changes frequently — we re-verify each tool's pricing periodically.
Artisan (Ava) pricing: Custom; pricing tied to contact volume and seats.
Pricing changes frequently — we re-verify each tool's pricing periodically.