Clay alternatives
Clay is the operator's tool — the spreadsheet you build a rep around. The alternatives mostly aren't direct competitors: 11x and Artisan are full-replacement AI reps (different shape entirely); Regie integrates with sequencers; Lavender augments human reps' writing. n8n offers a code-first DIY alternative for technical operators. Pick Clay for control; pick the others when you don't have the ops investment.
Top alternatives
Each entry includes the reason it's on this list — the specific trade-off versus Clay.
11x (Alice)
AI SDRAutonomous AI sales rep — Alice prospects, writes, and sends cold email at scale.
The done-for-you alternative. If you don't have a Clay operator, hand the work to an AI rep instead of building the workflow yourself.
Custom — typically thousands per month per AI rep.
Artisan (Ava)
AI SDRAI BDR Ava handles full-cycle outbound: data, sequencing, replies.
The bundled alternative. All the layers Clay forces you to assemble (data, sender, AI rep) in one platform.
Custom; pricing tied to contact volume and seats.
Regie.ai
AI SDRAI sales agents that prospect, write, and engage at scale.
The sequencer-integrated alternative. Better fit if you already have Salesloft or Outreach and want AI on top.
Custom; per-agent pricing tied to volume.
Lavender
AI SDRAI email coach that grades and rewrites your reps' outreach in real time.
The augmentation alternative for individual reps. Sits inside their inbox, scores and rewrites in real time.
Pro $29/mo; Teams $49/seat/mo.
n8n
Agent platformOpen-source workflow automation with first-class AI agent nodes.
The DIY alternative for engineering teams. Self-host workflows; build your own enrichment pipeline. Real engineering effort required.
Self-host free; Cloud Starter $24/mo.
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